AvoMotion and MODIV Partner to Strengthen Commercial Performance in Canadian Hospitality

MONTRÉAL, QC | November 10, 2026 - AvoMotion, a Canadian strategic advisory and performance consulting firm, has partnered with MODIV, a U.S.-based commercial consulting and research firm specializing in travel and hospitality, to help Canadian hospitality organizations make more informed commercial decisions and turn market insight into action.

The partnership combines MODIV’s proprietary traveler and buyer intelligence, research and commercial capabilities with AvoMotion’s Canadian market knowledge, senior advisory experience, executive facilitation and training. Together, the firms will support hospitality leaders as they evaluate changing guest expectations, strengthen commercial strategies, align teams and develop their people.

“What excites me most about this partnership is what it means for the Canadian hospitality industry,” said Caroline Comeau, Co-Founder and President of AvoMotion. “Canadian hospitality leaders are making important decisions every day about strategy, commercial performance and their teams. Having access to ongoing research into what travelers and hospitality buyers want brings a whole new level of insight to those conversations. I’m incredibly excited about what our two firms can now accomplish together for the clients we serve and the industry as a whole.”

MODIV’s research spans traveler behavior and demand across travel and hospitality, with especially deep work in luxury travel. Through agreed joint client engagements, hospitality organizations can draw on MODIV’s research and analytics, including insights from its MODIV Mindset consumer research, alongside advisors who understand Canadian market realities.

“Hospitality leaders in Canada shouldn’t have to choose between current traveler intelligence and advisors who understand their market. Caroline and I have worked together in various ways since 2013, so clients get a partnership that already works,” said Brian King, Founder and CEO of MODIV. “AvoMotion knows the Canadian market, and they know how to help leadership teams turn strategy into action. Pairing that with MODIV’s intelligence gives hospitality organizations in Canada something practical they can use right away.”

Clients can engage the firms together on commercial planning, sales effectiveness, leadership alignment and team training. Joint client engagements and hospitality training solutions are already underway, building on an established professional relationship between Comeau and King.

About AvoMotion

AvoMotion is a Canadian strategic advisory and performance consulting firm helping organizations translate strategy into measurable business results. Founded by senior executives with extensive experience across hospitality, education and international markets, the firm brings a practical, hands-on approach to solving complex business challenges and strengthening organizational performance.

AvoMotion works with executive teams, business leaders and organizations across Canada and internationally, providing expertise in strategic planning, commercial strategy, sales acceleration, operational alignment, organizational effectiveness, executive and board facilitation, leadership development, coaching and training. Learn more at www.avomotion.com.

About The MODIV Group

MODIV is a commercial consulting firm built by hospitality executives for the travel and hospitality industry. The company combines proprietary intelligence, commercial strategy and hands-on execution to help clients understand and respond to changing traveler behavior, new technology and evolving business needs. MODIV works with global hotel brands, management companies, luxury travel agencies, luxury cruise and hospitality organizations around the world.

Through its proprietary MODIV Mindset research platform, the firm continuously tracks traveler preferences, behaviors and expectations across 25 countries, providing insights that inform strategic and commercial decision-making. MODIV has been named to the Inc. 5000 list of America’s fastest-growing private companies for two consecutive years, ranking No. 48 in Travel & Hospitality in 2026. Learn more at www.themodivgroup.com.